Main Street Brownsville
Main Street Brownsville's vision is to transform Downtown Brownsville into a vibrant, prosperous business district offering premier leisure, retail, cultural and entertainment experiences.
The mission of Main Street is to foster economic vitality in Downtown Brownsville through revitalization and historic preservation by utilizing the Main Street Four Point Approach and preserving our community’s bi-national and bi-cultural heritage.
The Four Point Approach is a multi-faceted approach that that was developed more than 35 years ago to test a theory that, by focusing in the four areas described below, a revitalization program of any size would be successful and positive change could occur. Today, the initial theory has evolved into a unique, proven and effective economic development program utilized in over 2,000 Main Street cities across the nation. The Four Point Approach focuses on the following:
Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in downtown Brownsville. The most effective Main Street programs get everyone working toward the same goal. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, the program can incorporate a wide range of perspectives into its redevelopment efforts.
Through promotional and marketing strategies, we must create a positive image that will renew community pride and tell our Main Street story. Promotional efforts must not only convey downtown Brownsville's unique characteristics but also its cultural traditions, architecture, history and activities to shoppers, investors, visitors, and potential business and property owners.
Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors while preserving Brownsville's historic character. Design activities include:
- Educating business and property owners about design quality
- Enhancing the district's physical appearance through the rehabilitation of historic buildings
- Implementing good property maintenance practices
- Improving the overall curb appeal of downtown
The objective of the economic vitality component is to strengthen downtown Brownsville's existing economic assets while diversifying its economic base. Successful communities accomplish this by evaluating how to retain and expand successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Ultimately, we want to build a downtown commercial district that responds to the needs of today's consumers while maintaining our community's historic character.